Monday, April 7, 2008

Sex and Risk

A new brain-scan study may help explain what's going on in the minds of financial titans when they take risky monetary gambles _ sex. When young men were shown erotic pictures, they were more likely to make a larger financial gamble than if they were shown a picture of something scary, such a snake, or something neutral, such as a stapler, university researchers reported.
This is a really cool study that's actually pretty intuitive. Why else do casino's have attractive servers walking around? And what about CNBC and Fox Business News? If Erin Burnett was naked, would markets fluctuate wildly?

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